Curiosity killed the beast and of course I had to go and have a look for myself!
Founded in April 1996, Alexa Internet grew out of a vision of Web navigation that is intelligent and constantly improving with the participation of its users. Along the way Alexa has developed an installed based of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data.
For users of Alexa’s Toolbar and web site this has resulted in products that have revolutionized Web navigation and intelligence. For developers this has resulted in a set of tools unprecedented in scope allowing whole new services to be created on the Alexa data and platform.
To my surprise and delight I found the following:
Top 5 sites out of a total of 39 for Personal Pages…
|#2||The Masalai Blog|
|#3||Madang – Ples Bilong Mi|
|#5||Tubuans and Dukduks|
Top 5 sites out of a total of 131 for Society and Culture Pages…
|#2||Papua New Guinea Message Board|
|#3||The Masalai Blog|
|#4||Madang – Ples Bilong Mi|
Classification: Top > Regional > Oceania > Papua New Guinea
Top 5 sites out of a total of 517 Papua New Guinea Pages…
|#2||Business Directory of Papua New Guinea|
|#3||Papua New Guinea Message Board|
|#4||Post Courier Online|
The moral of this story:
You will find a million articles on the subject of how to improve one’s ranking with search engines such as Google, Alexa, MSN, Yahoo or Cuil to name a few – however, in my opinion there’s four things that ultimately impact the ranking of a site:
1) Content (Quality)
2) Aesthetics (Presentation)
3) SEO – Search Engine Optimisation (Interaction)
4) Social networking (Participation)
Up until 6 months ago I thought SEO was an acronym for a corporate executive. The last few months and ever since I moved to WordPress – this whole area has become a passion. Interestingly the more I get into it – the more complex it seems to become. Having said that there are some basic rules of thumb that one can apply to improve rankings.
Most other blogs around PNG focus mainly on content and not on the other three points. I have spread myself evenly across all four. This is probably why my blog scores better in the rankings game – not necessarily because my content is superior. There are many PNG blogs out there that have far better quality content – with a little bit of tweaking – these blogs/sites would zoom straight past me on any rankings scale.
Do rankings really matter to me? Yes and no. What ultimately drives me to understand SEO principles is wanting to attract more visitors. I’d rather get 100 visitors a day than 10 – or 1000 a day than 100 – and so on. However what drives me to continue to Blog is not the potential for better rankings or improved SEO or even more visitors – No! I continue to Blog simply because it allows me to express and share my individuality with others – blogging is an almost perfect medium for this.
A little tweak here and a little tweak there…
NB1: Those of you that are reading this post and perhaps know a little about SEO – note that all of the external links in this post are DOFOLLOW links!!